Professional Experience

University of Texas Rio Grande Valley | Lecturer, Full-time
Edinburg, Texas, United States
September 2025 - Current
Description: As a Lecturer, I taught undergraduate students across advertising, branding, and visual communication design, emphasizing concept-driven thinking, art direction, and brand strategy. I developed courses around real-world creative briefs and collaborative projects that mirrored professional environments, guiding students from research and concept development through execution and presentation. Through critique, mentorship, and portfolio-focused assignments, I helped students strengthen their strategic thinking, visual systems, typography, and presentation skills while producing confident, career-ready work grounded in clarity and intention.

Courses Taught: Advertising; Visual Communications; Branding; Typography I & II; Image and Illustration; Storyboarding; Design Communications I & II; Multimedia and Emerging Design; Visual Communication Design I & II; and Print Design & Prepress.

Brownsville Wellness Coalition | Marketing Manager, Contract
Brownsville, Texas, United States
July 2026 - Current
Description: I led advertising and marketing initiatives across organizational programs, developing campaign strategies and promotional materials that strengthened brand visibility and community awareness. I managed social media content for both BWC and the Brownsville Farmers’ Market (BFM), guiding the creative team in producing engaging, organic content across digital platforms. Through audience-focused storytelling, consistent brand messaging, and community-centered strategies, I helped increase engagement, promote programs and events, and deepen connections with the communities both organizations serve.

Cheil Dallas | Art Director, Contract
Dallas, Texas, United States
July 2026 - August 2026 (1 months)
Description: Lead creative direction and execution of organic
social-first.
Description: Directed the development of organic, social-first creative for AION2, transforming campaign objectives into visually engaging content tailored to digital audiences. Established creative approaches that maintained a cohesive brand presence while adapting content for multiple social platforms. Worked collaboratively with strategists, copywriters, and marketing partners to shape relevant storytelling, communicate key brand messages, and create social experiences that encouraged audience interaction and strengthened AION2’s online presence.

Cheil Dallas | Art Director, Contract
Dallas, Texas, United States
November 2024 - January 2025 (3 months)
Description: Led the creative direction and execution of organic, social-first projects for Samsung, producing engaging content designed to strengthen brand awareness and audience engagement across platforms. Developed visual strategies for social media campaigns while ensuring consistency with Samsung’s brand identity and creative standards. Collaborated closely with social strategists, copywriters, and marketing teams to translate key messages into compelling, audience-relevant content that balanced distinctive visual storytelling with the brand’s broader strategic goals.

Dallas College | Brand Designer, Contract
Dallas, Texas, United States
August 2024 - October 2024 (3 months)
Description: Lead and execute creative design projects for branding, ads, and online content, ensuring consistency and alignment with client messaging and branding goals. Responsible for creating and finalizing optimized print and digital deliverables, including PowerPoint/Keynote slide decks, collateral, branding systems, signage, ads, and website assets. Collaborate with marketing to maintain brand guidelines and deliver effective, cohesive content across platforms.

Brownsville Wellness Coalition | Marketing and Outreach Manager
Brownsville, Texas, United States
June 2024 - February 2025 (9 months)
Description: Developed and implemented strategic marketing plans to boost brand visibility and drive engagement across digital, print, and social media channels. I led outreach efforts, building strong relationships with key stakeholders and community partners to enhance brand awareness and foster collaboration. Additionally, I analyzed campaign performance, leveraging data-driven insights to optimize strategies and ensure alignment with business objectives.

Rhodes Branding | Art Director, Contract
Columbia, South Carolina, United States
April 2023 - December 2024 (1 year 8 months)
Clients: Beaufort County School District, Portland Public Schools, WeLead
Description: Lead creative projects for print and digital, developing and executing designs for branding, ads, and online content. In partnership with marketing, I ensure our designs convey client messages in line with branding goals and maintain consistency across all platforms, while balancing leadership's vision.

Quillio Studio | Art Director | Full-Time
Brownsville, Texas, United States
August 2015 - Present (8 years, 7 months)
Clients: Dairy Queen, The North Face, Santander, NanoBebe, Blue Rhino, All Saints, City of Brownsville
Description: As an Art Director, I craft and execute creative strategies for print and digital media, including branding, ads, and social media. I merge strategic vision with creative design to lead projects from start to finish, working both solo and as part of a team to create impactful designs that engage clients and fulfill campaign objectives.

Tequila Group | Art Director, Contract
McAllen, Texas, United States
December 2023 - December 2024 (12 months)
Clients: Brownsville International Airport, COSTEP, City of Brownsville
Description: Responsible for continually innovating the process, the ideas and the strategies to better support and grow client accounts. Communicate and justify conceptual and directional choices. Generate useful, usable ideas across all existing and emerging experiential, social and digital platforms.

McKinney Ventures | Senior Graphic Designer, Contract
Raleigh, North Carolina, United States
March 2023 - April 2023 (2 months)
Clients: Titleist, Footjoy
Description: Spearhead visual strategies to elevate client branding across various media platforms. In this creative leadership role, I crafted compelling designs using expert knowledge of design tools like Adobe Creative Suite, and Google Slides to ensure client presentations align with client goals and brand guidelines.

ClassWallet | Senior Graphic Designer, Contract
Raleigh, North Carolina, United States
March 2022 - November 2023 (9 months)
Description: Conceptualized and executed creative solutions across both print and digital mediums, including branding materials, advertising campaigns, website and social media content. Collaborating closely with the marketing and creative teams, I ensure that designs effectively communicate client messages and meet campaign goals. 

WMHarper | Senior Graphic Designer, Contract
Raleigh, North Carolina, United States
September 2021 - February 2022 (6 months)
Clients: Barrette Outdoor Living, Haymaker Coffee, Lexar, Doable Health, Rounded, FYX Gaming, YourBio Health
Dscription: Senior Graphic Designer specializing in Branding, Editorial design, Corporate design and UI / Digital design. Responsible for develop creative materials and managing projects.

City of Brownsville | Senior Graphic Designer, Full-Time
Brownsville, Texas, United States
June 2020 - February 2022 (1 year 4 months)
Description: Conceptualized and executed a pivotal role leading the city's initiatives across various mediums such as digital, out-of-home/large format print, and experiential marketing. Driving major brand campaigns from concept to execution, ensuring innovative and impactful delivery. Daily responsibilities included managing and guiding the creative department, encompassing designers, strategists, and content producers.

Red Creative Agency | Art Director, Full-Time
McAllen, Texas, United States
June 2018 - June 2020 (2 years)
Description: Crafted campaign vision using unique graphics and media, setting creative standards and enhancing production, quality, and service. Coordinated with marketing and social teams, aligning priorities with business goals for timely, budget-friendly, high-quality outputs. Developed visual strategies and new production processes, analyzing market trends, consumer needs, and the competitive landscape.

Rails-to-Trails Conservancy | Lead Graphic Designer, Contract
Brownsville, Texas, United States
October 2019 - May 2020 (8 months)
Description: Responsible for extending and protecting the language of the brand collaborate with other team members from concept to execution on a variety of projects big and small.

Ilyse Terri | Graphic Designer, Contract
Miami, Florida, United States
June 2019 - March 2020 (1 year)
Description: Developed engaging graphics and designs for product packaging and social media ads, focusing on Facebook and Instagram. Collaborated with teams to create interactive designs and managed feedback and revisions. Ensured brand consistency across all channels, and created collateral, signage, and corporate identity materials.