Gladys Porter Zoo™

Rebranding
Client: Gladys Porter Zoo
Disciplines: Branding, Brand Strategy, Art Direction, Social Media Design

Since opening in 1971, the Gladys Porter Zoo has been a landmark in Brownsville, Texas, dedicated to connecting people and wildlife through conservation. Guests explore lush tropical habitats designed to reflect the animals’ natural environments, creating an immersive experience that strengthens the bond between visitors and nature.

In reimagining the Zoo’s brand, we placed the focus where it belongs — on the animals themselves and the powerful connections they inspire. The new identity highlights the Zoo’s ongoing efforts to preserve wildlife, both locally and globally, from pioneering breeding programs for Kemp’s Ridley sea turtles and Philippine crocodiles to protecting rare mammals like the okapi.

Every visit becomes an invitation for families to witness the beauty of wildlife, understand the importance of conservation, and take part in ensuring that future generations can share the same sense of wonder.